Inner Noise, Outer Form
In an age where we are urged to think “correctly,” act “efficiently,” and strive for “perfection,” an atypical project emerges: Bad Ideas. A continuous editorial experience, a space where “bad” ideas, failed thoughts, compulsive gestures, impulsive decisions, are recontextualized through design and transformed into a perspective worth sharing. It doesn’t offer answers, but uncertainties; not formulas, but an invitation to feel before judging.
The subtitle Inner Noise, Outer Form marks the meeting point between the chaotic noise within us, the restless voices and thoughts swirling inside the mind, and their plastic, visual expression, materialized in fluid, unstable shapes that are constantly shifting.
The typography on the cover, kinetic, fluid-metal, is not just visual flair, but a central metaphor: thoughts are not fixed. They flow, distort, reflect both what we want and what we deny. Each “bad idea” illustrated inside the book serves as a prompt for confrontation and release: compulsive eating, the unsent message you almost wrote, chronic comparison, all become starting points for introspection, accompanied by visuals that resemble installation art more than traditional layout.
The design is intentionally fragmented: hidden text, cut-out pages, interactive zones, holographic labels and tactile textures that invite touch. This is not a book you merely flip through, it’s a book you experience, page by page, like a guided journey through your own emotional architecture. The final section, an invitation to write down your own “bad ideas” transforms the book from a curated object into a personal catharsis.
The project culminates in 3 AM Talks, 8 AM Regrets, a section devoted to those late-night conversations that seem vital at 3 a.m. but turn into regrets by sunrise. Each illustration can be detached, gifted, reinterpreted, transforming its meaning depending on the hands and minds that receive it.
Thus, Bad Ideas is not just a finished project, but a starting point: a living collection of fluid forms, imperfect thoughts, and open spaces for reinterpretation. It invites readers to become co-authors, to write down their own “bad ideas” on the final pages, turning the book from a curated object into a personal catharsis.
In an era obsessed with perfection and “good choices,” this book reminds us that what feels “wrong” deserves space, shape, and voice. Bad Ideas is a bold statement about vulnerability, and a rare form of design that embraces emotional weight instead of shying away from it.
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
Inner Noise, Outer Form
In an age where we are urged to think “correctly,” act “efficiently,” and strive for “perfection,” an atypical project emerges: Bad Ideas. A continuous editorial experience, a space where “bad” ideas, failed thoughts, compulsive gestures, impulsive decisions, are recontextualized through design and transformed into a perspective worth sharing. It doesn’t offer answers, but uncertainties; not formulas, but an invitation to feel before judging.
The subtitle Inner Noise, Outer Form marks the meeting point between the chaotic noise within us, the restless voices and thoughts swirling inside the mind, and their plastic, visual expression, materialized in fluid, unstable shapes that are constantly shifting.
The typography on the cover, kinetic, fluid-metal, is not just visual flair, but a central metaphor: thoughts are not fixed. They flow, distort, reflect both what we want and what we deny. Each “bad idea” illustrated inside the book serves as a prompt for confrontation and release: compulsive eating, the unsent message you almost wrote, chronic comparison, all become starting points for introspection, accompanied by visuals that resemble installation art more than traditional layout.
The design is intentionally fragmented: hidden text, cut-out pages, interactive zones, holographic labels and tactile textures that invite touch. This is not a book you merely flip through, it’s a book you experience, page by page, like a guided journey through your own emotional architecture. The final section, an invitation to write down your own “bad ideas” transforms the book from a curated object into a personal catharsis.
The project culminates in 3 AM Talks, 8 AM Regrets, a section devoted to those late-night conversations that seem vital at 3 a.m. but turn into regrets by sunrise. Each illustration can be detached, gifted, reinterpreted, transforming its meaning depending on the hands and minds that receive it.
Thus, Bad Ideas is not just a finished project, but a starting point: a living collection of fluid forms, imperfect thoughts, and open spaces for reinterpretation. It invites readers to become co-authors, to write down their own “bad ideas” on the final pages, turning the book from a curated object into a personal catharsis.
In an era obsessed with perfection and “good choices,” this book reminds us that what feels “wrong” deserves space, shape, and voice. Bad Ideas is a bold statement about vulnerability, and a rare form of design that embraces emotional weight instead of shying away from it.
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
Inner Noise, Outer Form
In an age where we are urged to think “correctly,” act “efficiently,” and strive for “perfection,” an atypical project emerges: Bad Ideas. A continuous editorial experience, a space where “bad” ideas, failed thoughts, compulsive gestures, impulsive decisions, are recontextualized through design and transformed into a perspective worth sharing. It doesn’t offer answers, but uncertainties; not formulas, but an invitation to feel before judging.
The subtitle Inner Noise, Outer Form marks the meeting point between the chaotic noise within us, the restless voices and thoughts swirling inside the mind, and their plastic, visual expression, materialized in fluid, unstable shapes that are constantly shifting.
The typography on the cover, kinetic, fluid-metal, is not just visual flair, but a central metaphor: thoughts are not fixed. They flow, distort, reflect both what we want and what we deny. Each “bad idea” illustrated inside the book serves as a prompt for confrontation and release: compulsive eating, the unsent message you almost wrote, chronic comparison, all become starting points for introspection, accompanied by visuals that resemble installation art more than traditional layout.
The design is intentionally fragmented: hidden text, cut-out pages, interactive zones, holographic labels and tactile textures that invite touch. This is not a book you merely flip through, it’s a book you experience, page by page, like a guided journey through your own emotional architecture. The final section, an invitation to write down your own “bad ideas” transforms the book from a curated object into a personal catharsis.
The project culminates in 3 AM Talks, 8 AM Regrets, a section devoted to those late-night conversations that seem vital at 3 a.m. but turn into regrets by sunrise. Each illustration can be detached, gifted, reinterpreted, transforming its meaning depending on the hands and minds that receive it.
Thus, Bad Ideas is not just a finished project, but a starting point: a living collection of fluid forms, imperfect thoughts, and open spaces for reinterpretation. It invites readers to become co-authors, to write down their own “bad ideas” on the final pages, turning the book from a curated object into a personal catharsis.
In an era obsessed with perfection and “good choices,” this book reminds us that what feels “wrong” deserves space, shape, and voice. Bad Ideas is a bold statement about vulnerability, and a rare form of design that embraces emotional weight instead of shying away from it.
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.