Love your plants,
bloom your spirit
Love your plants,
bloom your spirit
About
About
Bloom is a mobile app designed to simplify and enhance the experience of plant care. Users can scan, track, and manage their plants with ease — accessing tailored recommendations, health diagnostics, pot compatibility suggestions, and care reminders, all through a clean and intuitive interface. Beyond the digital product, Bloom extends into a cohesive brand ecosystem with playful stickers, care kits, fertilizers, and soil types, bridging utility with emotional connection.
Bloom is a mobile app designed to simplify and enhance the experience of plant care. Users can scan, track, and manage their plants with ease — accessing tailored recommendations, health diagnostics, pot compatibility suggestions, and care reminders, all through a clean and intuitive interface. Beyond the digital product, Bloom extends into a cohesive brand ecosystem with playful stickers, care kits, fertilizers, and soil types, bridging utility with emotional connection.
Goal
Goal
Design a mobile experience that empowers plant lovers of all levels to care for their plants confidently by combining smart diagnostics, personalized care, and an emotionally engaging brand identity.
Design a mobile experience that empowers plant lovers of all levels to care for their plants confidently by combining smart diagnostics, personalized care, and an emotionally engaging brand identity.
Problem
Problem
Many plant care apps on the market are either too technical or lack a user-friendly interface. Users often struggle to:
1.Identify plants and understand their specific care needs
2.Track care tasks consistently (watering, fertilizing, repotting)
3.Recognize plant health issues early and find reliable solutions
4.Engage emotionally with the process of plant care
5.Additionally, few apps integrate education, e-commerce, and collection management in one seamless experience.
Many plant care apps on the market are either too technical or lack a user-friendly interface. Users often struggle to:
1.Identify plants and understand their specific care needs
2.Track care tasks consistently (watering, fertilizing, repotting)
3.Recognize plant health issues early and find reliable solutions
4.Engage emotionally with the process of plant care
5.Additionally, few apps integrate education, e-commerce, and collection management in one seamless experience.
Approach
Approach
I followed a full-cycle UX/UI design process, covering both user needs and brand expression:
User Research & Personas
Conducted competitive analysis and outlined primary user personas: beginners needing step-by-step guidance, and intermediate users seeking structured tools and insights.UX Strategy & Information Architecture
Designed flows around core user goals: identify → understand → act → track. Created a logical, minimal IA that reduces friction and cognitive load.Wireframing & Interaction Design
Built wireframes for key screens:Login / Onboarding
Home Dashboard with smart suggestions
Plant Details with care tips (humidity, light, temperature, suitable pot size)
Plant Scanner (for species & pest detection)
Marketplace (shop and select plants/pots)
User Profile & Plant Collection (with reminders and history tracking)
UI Design & Visual System
Developed a clean, modular, and emotionally warm interface using a neutral color palette with green and earthy highlights.Prototyping & Microinteractions
Created high-fidelity prototypes with thoughtful transitions, user feedback states, and guided flows to support discoverability and retention.Brand Extension
Built a playful, distinctive brand identity around Bloom with tone of voice, plant care kits, soil & fertilizer packaging, and a line of quirky plant stickers with personality designed to spark delight and loyalty.
I followed a full-cycle UX/UI design process, covering both user needs and brand expression:
User Research & Personas
Conducted competitive analysis and outlined primary user personas: beginners needing step-by-step guidance, and intermediate users seeking structured tools and insights.UX Strategy & Information Architecture
Designed flows around core user goals: identify → understand → act → track. Created a logical, minimal IA that reduces friction and cognitive load.Wireframing & Interaction Design
Built wireframes for key screens:Login / Onboarding
Home Dashboard with smart suggestions
Plant Details with care tips (humidity, light, temperature, suitable pot size)
Plant Scanner (for species & pest detection)
Marketplace (shop and select plants/pots)
User Profile & Plant Collection (with reminders and history tracking)
UI Design & Visual System
Developed a clean, modular, and emotionally warm interface using a neutral color palette with green and earthy highlights.Prototyping & Microinteractions
Created high-fidelity prototypes with thoughtful transitions, user feedback states, and guided flows to support discoverability and retention.Brand Extension
Built a playful, distinctive brand identity around Bloom with tone of voice, plant care kits, soil & fertilizer packaging, and a line of quirky plant stickers with personality designed to spark delight and loyalty.
Screens
Screens
Login & Onboarding
Login & Onboarding
Let’s Get Growing
Let’s Get Growing
A friendly and frictionless onboarding flow that welcomes users into the Bloom. experience. Whether they’re beginners or seasoned plant parents, we personalize the journey from the start based on their preferences and care habits.
A friendly and frictionless onboarding flow that welcomes users into the Bloom. experience. Whether they’re beginners or seasoned plant parents, we personalize the journey from the start based on their preferences and care habits.
Home Dashboard
Home Dashboard
Home Dashboard
Your Plant Universe, At a Glance
Your Plant Universe, At a Glance
The central hub for everything plant-related. This screen provides users with an overview of their collection, upcoming care tasks, and smart suggestions, all in one clean, easy-to-navigate space designed for quick access and peace of mind.
The central hub for everything plant-related. This screen provides users with an overview of their collection, upcoming care tasks, and smart suggestions, all in one clean, easy-to-navigate space designed for quick access and peace of mind.
Plant Scanner – Identify Plants or Issues
Plant Scanner – Identify Plants or Issues
Plant Scanner – Identify Plants or Issues
Snap. Diagnose. Relax.
Snap. Diagnose. Relax.
Using photo recognition and AI, users can scan a plant or spot on a leaf to instantly identify its species or detect issues like pests and fungal infections. It's a powerful tool that makes plant care feel effortless and smart.
Using photo recognition and AI, users can scan a plant or spot on a leaf to instantly identify its species or detect issues like pests and fungal infections. It's a powerful tool that makes plant care feel effortless and smart.
Pot Recommendation Tool
Pot Recommendation Tool
Pot Recommendation Tool
Find the Perfect Pot Match
Find the Perfect Pot Match
Integrated into the plant info screen, this feature suggests the ideal pot size based on plant type and current growth. Users can choose from styled recommendations and add them to cart in one tap, merging guidance with action.
Integrated into the plant info screen, this feature suggests the ideal pot size based on plant type and current growth. Users can choose from styled recommendations and add them to cart in one tap, merging guidance with action.
Shop – Plants, Tools & Care Essentials
Shop – Plants, Tools & Care Essentials
Shop – Plants, Tools & Care Essentials
Tools That Feel Like Self-Care
Tools That Feel Like Self-Care
An inviting shop interface where users can browse curated tools, plant care kits, and accessories. From organic pest solutions to stylish planters, every product supports better plant care and strengthens the Bloom. ecosystem.
An inviting shop interface where users can browse curated tools, plant care kits, and accessories. From organic pest solutions to stylish planters, every product supports better plant care and strengthens the Bloom. ecosystem.
Branding
A brand that grows with you
A brand that grows with you
Bloom is not just a plant care app. It’s a lifestyle brand for the modern plant parent — playful, smart, and emotionally engaging. The brand was designed to create a full experience around plant ownership, offering more than tools: offering identity, humor, and emotional connection.
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
Love your plants,
bloom your spirit
Love your plants,
bloom your spirit
About
About
Bloom is a mobile app designed to simplify and enhance the experience of plant care. Users can scan, track, and manage their plants with ease — accessing tailored recommendations, health diagnostics, pot compatibility suggestions, and care reminders, all through a clean and intuitive interface. Beyond the digital product, Bloom extends into a cohesive brand ecosystem with playful stickers, care kits, fertilizers, and soil types, bridging utility with emotional connection.
Bloom is a mobile app designed to simplify and enhance the experience of plant care. Users can scan, track, and manage their plants with ease — accessing tailored recommendations, health diagnostics, pot compatibility suggestions, and care reminders, all through a clean and intuitive interface. Beyond the digital product, Bloom extends into a cohesive brand ecosystem with playful stickers, care kits, fertilizers, and soil types, bridging utility with emotional connection.
Goal
Goal
Design a mobile experience that empowers plant lovers of all levels to care for their plants confidently by combining smart diagnostics, personalized care, and an emotionally engaging brand identity.
Design a mobile experience that empowers plant lovers of all levels to care for their plants confidently by combining smart diagnostics, personalized care, and an emotionally engaging brand identity.
Problem
Problem
Many plant care apps on the market are either too technical or lack a user-friendly interface. Users often struggle to:
1.Identify plants and understand their specific care needs
2.Track care tasks consistently (watering, fertilizing, repotting)
3.Recognize plant health issues early and find reliable solutions
4.Engage emotionally with the process of plant care
5.Additionally, few apps integrate education, e-commerce, and collection management in one seamless experience.
Many plant care apps on the market are either too technical or lack a user-friendly interface. Users often struggle to:
1.Identify plants and understand their specific care needs
2.Track care tasks consistently (watering, fertilizing, repotting)
3.Recognize plant health issues early and find reliable solutions
4.Engage emotionally with the process of plant care
5.Additionally, few apps integrate education, e-commerce, and collection management in one seamless experience.
Approach
Approach
I followed a full-cycle UX/UI design process, covering both user needs and brand expression:
User Research & Personas
Conducted competitive analysis and outlined primary user personas: beginners needing step-by-step guidance, and intermediate users seeking structured tools and insights.UX Strategy & Information Architecture
Designed flows around core user goals: identify → understand → act → track. Created a logical, minimal IA that reduces friction and cognitive load.Wireframing & Interaction Design
Built wireframes for key screens:Login / Onboarding
Home Dashboard with smart suggestions
Plant Details with care tips (humidity, light, temperature, suitable pot size)
Plant Scanner (for species & pest detection)
Marketplace (shop and select plants/pots)
User Profile & Plant Collection (with reminders and history tracking)
UI Design & Visual System
Developed a clean, modular, and emotionally warm interface using a neutral color palette with green and earthy highlights.Prototyping & Microinteractions
Created high-fidelity prototypes with thoughtful transitions, user feedback states, and guided flows to support discoverability and retention.Brand Extension
Built a playful, distinctive brand identity around Bloom with tone of voice, plant care kits, soil & fertilizer packaging, and a line of quirky plant stickers with personality designed to spark delight and loyalty.
I followed a full-cycle UX/UI design process, covering both user needs and brand expression:
User Research & Personas
Conducted competitive analysis and outlined primary user personas: beginners needing step-by-step guidance, and intermediate users seeking structured tools and insights.UX Strategy & Information Architecture
Designed flows around core user goals: identify → understand → act → track. Created a logical, minimal IA that reduces friction and cognitive load.Wireframing & Interaction Design
Built wireframes for key screens:Login / Onboarding
Home Dashboard with smart suggestions
Plant Details with care tips (humidity, light, temperature, suitable pot size)
Plant Scanner (for species & pest detection)
Marketplace (shop and select plants/pots)
User Profile & Plant Collection (with reminders and history tracking)
UI Design & Visual System
Developed a clean, modular, and emotionally warm interface using a neutral color palette with green and earthy highlights.Prototyping & Microinteractions
Created high-fidelity prototypes with thoughtful transitions, user feedback states, and guided flows to support discoverability and retention.Brand Extension
Built a playful, distinctive brand identity around Bloom with tone of voice, plant care kits, soil & fertilizer packaging, and a line of quirky plant stickers with personality designed to spark delight and loyalty.
Screens
Screens
Login & Onboarding
Login & Onboarding
Let’s Get Growing
Let’s Get Growing
A friendly and frictionless onboarding flow that welcomes users into the Bloom. experience. Whether they’re beginners or seasoned plant parents, we personalize the journey from the start based on their preferences and care habits.
A friendly and frictionless onboarding flow that welcomes users into the Bloom. experience. Whether they’re beginners or seasoned plant parents, we personalize the journey from the start based on their preferences and care habits.
Home Dashboard
Home Dashboard
Home Dashboard
Your Plant Universe, At a Glance
Your Plant Universe, At a Glance
The central hub for everything plant-related. This screen provides users with an overview of their collection, upcoming care tasks, and smart suggestions, all in one clean, easy-to-navigate space designed for quick access and peace of mind.
The central hub for everything plant-related. This screen provides users with an overview of their collection, upcoming care tasks, and smart suggestions, all in one clean, easy-to-navigate space designed for quick access and peace of mind.
Plant Scanner – Identify Plants or Issues
Plant Scanner – Identify Plants or Issues
Plant Scanner – Identify Plants or Issues
Snap. Diagnose. Relax.
Snap. Diagnose. Relax.
Using photo recognition and AI, users can scan a plant or spot on a leaf to instantly identify its species or detect issues like pests and fungal infections. It's a powerful tool that makes plant care feel effortless and smart.
Using photo recognition and AI, users can scan a plant or spot on a leaf to instantly identify its species or detect issues like pests and fungal infections. It's a powerful tool that makes plant care feel effortless and smart.
Pot Recommendation Tool
Pot Recommendation Tool
Pot Recommendation Tool
Find the Perfect Pot Match
Find the Perfect Pot Match
Integrated into the plant info screen, this feature suggests the ideal pot size based on plant type and current growth. Users can choose from styled recommendations and add them to cart in one tap, merging guidance with action.
Integrated into the plant info screen, this feature suggests the ideal pot size based on plant type and current growth. Users can choose from styled recommendations and add them to cart in one tap, merging guidance with action.
Shop – Plants, Tools & Care Essentials
Shop – Plants, Tools & Care Essentials
Shop – Plants, Tools & Care Essentials
Tools That Feel Like Self-Care
Tools That Feel Like Self-Care
An inviting shop interface where users can browse curated tools, plant care kits, and accessories. From organic pest solutions to stylish planters, every product supports better plant care and strengthens the Bloom. ecosystem.
An inviting shop interface where users can browse curated tools, plant care kits, and accessories. From organic pest solutions to stylish planters, every product supports better plant care and strengthens the Bloom. ecosystem.
Branding
A brand that grows with you
A brand that grows with you
Bloom is not just a plant care app. It’s a lifestyle brand for the modern plant parent — playful, smart, and emotionally engaging. The brand was designed to create a full experience around plant ownership, offering more than tools: offering identity, humor, and emotional connection.
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
Love your plants,
bloom your spirit
Love your plants,
bloom your spirit
About
About
Bloom is a mobile app designed to simplify and enhance the experience of plant care. Users can scan, track, and manage their plants with ease — accessing tailored recommendations, health diagnostics, pot compatibility suggestions, and care reminders, all through a clean and intuitive interface. Beyond the digital product, Bloom extends into a cohesive brand ecosystem with playful stickers, care kits, fertilizers, and soil types, bridging utility with emotional connection.
Bloom is a mobile app designed to simplify and enhance the experience of plant care. Users can scan, track, and manage their plants with ease — accessing tailored recommendations, health diagnostics, pot compatibility suggestions, and care reminders, all through a clean and intuitive interface. Beyond the digital product, Bloom extends into a cohesive brand ecosystem with playful stickers, care kits, fertilizers, and soil types, bridging utility with emotional connection.
Goal
Goal
Design a mobile experience that empowers plant lovers of all levels to care for their plants confidently by combining smart diagnostics, personalized care, and an emotionally engaging brand identity.
Design a mobile experience that empowers plant lovers of all levels to care for their plants confidently by combining smart diagnostics, personalized care, and an emotionally engaging brand identity.
Problem
Problem
Many plant care apps on the market are either too technical or lack a user-friendly interface. Users often struggle to:
1.Identify plants and understand their specific care needs
2.Track care tasks consistently (watering, fertilizing, repotting)
3.Recognize plant health issues early and find reliable solutions
4.Engage emotionally with the process of plant care
5.Additionally, few apps integrate education, e-commerce, and collection management in one seamless experience.
Many plant care apps on the market are either too technical or lack a user-friendly interface. Users often struggle to:
1.Identify plants and understand their specific care needs
2.Track care tasks consistently (watering, fertilizing, repotting)
3.Recognize plant health issues early and find reliable solutions
4.Engage emotionally with the process of plant care
5.Additionally, few apps integrate education, e-commerce, and collection management in one seamless experience.
Approach
Approach
I followed a full-cycle UX/UI design process, covering both user needs and brand expression:
User Research & Personas
Conducted competitive analysis and outlined primary user personas: beginners needing step-by-step guidance, and intermediate users seeking structured tools and insights.UX Strategy & Information Architecture
Designed flows around core user goals: identify → understand → act → track. Created a logical, minimal IA that reduces friction and cognitive load.Wireframing & Interaction Design
Built wireframes for key screens:Login / Onboarding
Home Dashboard with smart suggestions
Plant Details with care tips (humidity, light, temperature, suitable pot size)
Plant Scanner (for species & pest detection)
Marketplace (shop and select plants/pots)
User Profile & Plant Collection (with reminders and history tracking)
UI Design & Visual System
Developed a clean, modular, and emotionally warm interface using a neutral color palette with green and earthy highlights.Prototyping & Microinteractions
Created high-fidelity prototypes with thoughtful transitions, user feedback states, and guided flows to support discoverability and retention.Brand Extension
Built a playful, distinctive brand identity around Bloom with tone of voice, plant care kits, soil & fertilizer packaging, and a line of quirky plant stickers with personality designed to spark delight and loyalty.
I followed a full-cycle UX/UI design process, covering both user needs and brand expression:
User Research & Personas
Conducted competitive analysis and outlined primary user personas: beginners needing step-by-step guidance, and intermediate users seeking structured tools and insights.UX Strategy & Information Architecture
Designed flows around core user goals: identify → understand → act → track. Created a logical, minimal IA that reduces friction and cognitive load.Wireframing & Interaction Design
Built wireframes for key screens:Login / Onboarding
Home Dashboard with smart suggestions
Plant Details with care tips (humidity, light, temperature, suitable pot size)
Plant Scanner (for species & pest detection)
Marketplace (shop and select plants/pots)
User Profile & Plant Collection (with reminders and history tracking)
UI Design & Visual System
Developed a clean, modular, and emotionally warm interface using a neutral color palette with green and earthy highlights.Prototyping & Microinteractions
Created high-fidelity prototypes with thoughtful transitions, user feedback states, and guided flows to support discoverability and retention.Brand Extension
Built a playful, distinctive brand identity around Bloom with tone of voice, plant care kits, soil & fertilizer packaging, and a line of quirky plant stickers with personality designed to spark delight and loyalty.
Screens
Screens
Login & Onboarding
Login & Onboarding
Let’s Get Growing
Let’s Get Growing
A friendly and frictionless onboarding flow that welcomes users into the Bloom. experience. Whether they’re beginners or seasoned plant parents, we personalize the journey from the start based on their preferences and care habits.
A friendly and frictionless onboarding flow that welcomes users into the Bloom. experience. Whether they’re beginners or seasoned plant parents, we personalize the journey from the start based on their preferences and care habits.
Home Dashboard
Home Dashboard
Home Dashboard
Your Plant Universe, At a Glance
Your Plant Universe, At a Glance
The central hub for everything plant-related. This screen provides users with an overview of their collection, upcoming care tasks, and smart suggestions, all in one clean, easy-to-navigate space designed for quick access and peace of mind.
The central hub for everything plant-related. This screen provides users with an overview of their collection, upcoming care tasks, and smart suggestions, all in one clean, easy-to-navigate space designed for quick access and peace of mind.
Plant Scanner – Identify Plants or Issues
Plant Scanner – Identify Plants or Issues
Plant Scanner – Identify Plants or Issues
Snap. Diagnose. Relax.
Snap. Diagnose. Relax.
Using photo recognition and AI, users can scan a plant or spot on a leaf to instantly identify its species or detect issues like pests and fungal infections. It's a powerful tool that makes plant care feel effortless and smart.
Using photo recognition and AI, users can scan a plant or spot on a leaf to instantly identify its species or detect issues like pests and fungal infections. It's a powerful tool that makes plant care feel effortless and smart.
Pot Recommendation Tool
Pot Recommendation Tool
Pot Recommendation Tool
Find the Perfect Pot Match
Find the Perfect Pot Match
Integrated into the plant info screen, this feature suggests the ideal pot size based on plant type and current growth. Users can choose from styled recommendations and add them to cart in one tap, merging guidance with action.
Integrated into the plant info screen, this feature suggests the ideal pot size based on plant type and current growth. Users can choose from styled recommendations and add them to cart in one tap, merging guidance with action.
Shop – Plants, Tools & Care Essentials
Shop – Plants, Tools & Care Essentials
Shop – Plants, Tools & Care Essentials
Tools That Feel Like Self-Care
Tools That Feel Like Self-Care
An inviting shop interface where users can browse curated tools, plant care kits, and accessories. From organic pest solutions to stylish planters, every product supports better plant care and strengthens the Bloom. ecosystem.
An inviting shop interface where users can browse curated tools, plant care kits, and accessories. From organic pest solutions to stylish planters, every product supports better plant care and strengthens the Bloom. ecosystem.
Branding
A brand that grows with you
A brand that grows with you
Bloom is not just a plant care app. It’s a lifestyle brand for the modern plant parent — playful, smart, and emotionally engaging. The brand was designed to create a full experience around plant ownership, offering more than tools: offering identity, humor, and emotional connection.
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.